Picture-Perfect: Simple Makeup Tips for Flawless Headshots

Aviva Sherman

Your headshot should showcase you at your best—fresh, confident, and natural. Here’s how to do your makeup so you look polished and camera-ready:

Keep It Natural – Think of your makeup as a slightly enhanced version of your everyday look. Heavy makeup can look unnatural on camera, so aim for fresh and polished, not overdone.

Prep Your Skin – Start with a clean, moisturized face. A light primer can help smooth your skin and keep your makeup in place. If you tend to get oily, bring blotting papers or a little translucent powder for touch-ups.

Even Out Your Skin Tone – Use a foundation that matches your skin tone well. Blend it evenly so there are no harsh lines. If you have any blemishes or dark circles, dab on a little concealer—less is more! Keep in mind that it is easier to retouch blemishes and dark circles than to remove cakey makeup.

Set It Right – A light dusting of translucent powder helps control shine, especially on your forehead, nose, and chin. Avoid powders with shimmer—they can reflect light in weird ways.

Define Your Eyes (But Keep It Simple!)

Stick to neutral eyeshadows—soft browns, taupes, and beiges work great.
Use eyeliner sparingly; a thin, natural line is enough.
Skip the dramatic false lashes—just a coat or two of non-clumping mascara will define your eyes beautifully.

Groom Your Brows – Well-shaped brows frame your face. If needed, lightly fill them in with a brow pencil or powder that matches your natural color.

Add a Hint of Color – A touch of blush on your cheeks gives you a fresh, healthy look. Blend well so it looks natural.

Go for Soft, Natural Lips – Stick with a neutral or soft pink lipstick that enhances your natural lip color. Gloss can be too shiny, so a satin or matte finish is best.

Avoid Anything Too Shimmery or Glittery – Highlighters, shiny bronzers, and sparkly eyeshadow can create odd reflections on camera. Keep everything matte and natural-looking.

Bring a Few Essentials – Pack your lipstick, a little powder, and maybe a small mirror for quick touch-ups before we start shooting

Makeup for Guys? – Keep It Natural

Unlike in television and film, makeup isn’t necessary for men in headshots. Instead, focus on simple skincare to look your best:

Stay Hydrated & Rested – Drink plenty of water and get a good night’s sleep before your session to keep your skin fresh and healthy.

Take Care of Shine – If you tend to get oily, bring a clean tissue or blotting paper to reduce shine on your forehead and nose.

Don’t Worry About Blemishes – If you show up with a pimple or two, no problem! I can take care of minor blemishes during the editing process.

Following these simple steps will help you look like the best version of you! And don’t worry—I’ll guide you through everything during the session to make sure you look great on camera.